Cookie Policy

This Cookie Policy explains how Lovall uses cookies and similar technologies when you visit our website.

It explains what these technologies are, why we use them and how you can control your preferences.

This policy should be read alongside our Privacy Policy, which explains more broadly how Lovall collects, uses, shares and protects your personal information.

 

1. WHO WE ARE & ABOUT THIS POLICY

Lovall is operated by HB Trading Ltd, a company registered in England and Wales under company number 09615070 ("Lovall", "we", "us" or "our").

This Cookie Policy applies when you visit lovall.com or one of our regional Lovall websites.

We use OneTrust to manage cookie consent and preferences across our website.

When you first visit Lovall, you'll be given choices about the optional cookies and similar technologies we use.

You can return to your cookie preferences and change your choices at any time.

 

2. WHAT ARE COOKIES?

Cookies are small files or pieces of information that are stored on or accessed from your device when you visit a website.

They can help a website recognise your device, remember your preferences and understand how you interact with the website.

Websites can also use technologies that work in similar ways to cookies.

These may include:

• pixels;

• tags;

• scripts;

• local storage;

• software development kits;

• device identifiers; and

• other technologies that store information on, or access information from, your device.

For simplicity, we generally refer to these technologies collectively as "cookies" throughout this policy.

Some cookies are necessary for Lovall to work properly. Others help us understand how customers use our website, improve your experience or show you more relevant advertising.

3. WHY WE USE COOKIES

 We use cookies where necessary to provide important website functionality, including:

• keeping the website secure;

• maintaining your session;

• remembering items in your basket;

• enabling checkout;

• processing transactions;

• remembering certain settings; and

• supporting other services you've requested.
  

 Where permitted and, where required, with your consent, cookies can help us understand:

• how customers use our website;

• which pages and products are popular;

• how customers navigate Lovall;

• whether website features are working effectively;

• how customers use search and product discovery; and

• where we can improve the shopping experience.

Cookies may help us remember preferences and provide website content, product recommendations or features that are more relevant to you.

Cookies can help us understand whether our advertising and marketing campaigns are working and how customers arrive at Lovall.

With your consent where required, cookies may be used to help Lovall and our advertising partners understand your interests and show advertising that may be more relevant to you across other websites, apps and platforms.

4. TYPES OF COOKIES WE USE

The cookies available on Lovall generally fall into the following categories.

4.1 STRICTLY NECESSARY COOKIES

These cookies are required for our website and services to function properly.

They may be used for purposes such as:

• website security;

• fraud prevention;

• maintaining your shopping session;

• remembering your basket;

• enabling checkout;

• processing payments;

• load balancing;

• remembering your cookie choices; and

• providing functionality you've specifically requested.

Because these cookies are necessary to provide the website or a service you've requested, they don't generally require your consent.

You can't disable strictly necessary cookies through our cookie preference centre where they're required for the website to function.

You may be able to block them through your browser, but doing so could prevent parts of Lovall from working correctly.

4.2 FUNCTIONAL COOKIES

Functional cookies help provide enhanced functionality and personalisation.

For example, they may help us:

• remember certain preferences;

• provide enhanced website features;

• improve product discovery;

• remember choices you've previously made; or

• provide a more personalised experience.

If you don't allow these cookies, some website features may not work as effectively.

4.3 ANALYTICS & PERFORMANCE COOKIES

Analytics and performance cookies help us understand how visitors use Lovall.

They may collect information about:

• pages visited;

• products viewed;

• searches;

• customer journeys;

• time spent on the website;

• website errors;

• traffic sources;

• device and browser information; and

• interactions with website features.

We use this information to measure performance and improve Lovall.

Our analytics tools currently include services such as Google Analytics 4 and Shopify Analytics.

Where consent is required for these technologies, they won't be activated unless you've made the appropriate choice.

4.4 ADVERTISING & TARGETING COOKIES

Advertising and targeting cookies help us measure advertising and make the marketing you see more relevant.

They may be used to:

• understand whether you've interacted with a Lovall advertisement;
• measure advertising performance;
• limit or manage advertising frequency;
• understand customer journeys between advertisements and our website;
• build or measure advertising audiences; and
• show more relevant Lovall advertising on other websites, apps and platforms.

Lovall currently advertises through platforms including Google, Meta, TikTok and Pinterest.

These providers may use cookies or similar technologies in accordance with your choices and their own privacy practices.

Advertising and targeting cookies aren't required for you to shop with Lovall.

5. FIRST-PARTY & THIRD-PARTY COOKIES

First-party cookies are set directly by Lovall or on our behalf.

They may be used to operate our website, remember preferences, understand website usage and support your shopping experience.

Some technologies on our website are provided by other companies.

Depending on your cookie choices, these may include companies that help us with:

• e-commerce;
• analytics;
• advertising;
• personalisation;
• website search;
• Customer Care;
• reviews;
• payments; and
• other website functionality.

Our website uses services from a number of technology providers. Depending on the service and your consent choices, these may include providers such as:

• Shopify;
• Google;
• Meta;
• TikTok;
• Pinterest;
• Bloomreach;
• Tagalys;
• DigitalGenius;
• Gorgias;
• Yotpo;
• Trustpilot; and
• other technology partners used to operate and improve Lovall.

Not every provider necessarily places cookies on every visit, and the technologies used may change over time.

Our cookie preference centre provides more detailed and current information about the cookies and technologies active on our website.

6. SESSION & PERSISTENT COOKIES

Some cookies only remain active while your browser is open and are removed when you close it.

These are known as session cookies.

They can help maintain functionality as you move between pages during a visit.

Other cookies remain on your device after you close your browser for a specified period or until they're deleted.

These are known as persistent cookies.

They can be used to remember preferences, recognise returning devices and support analytics or advertising where you've allowed it.

Different cookies remain on your device for different periods depending on their purpose.

You can view more detailed information about individual cookies and their duration through our cookie preference centre.

7. COOKIE CONSENT & YOUR CHOICES

When required, we'll ask you to choose whether you want to allow optional cookies.

Our cookie consent tools are managed through OneTrust.

Cookies that are strictly necessary to provide our website or a service you've requested may be used without consent where permitted by law.

Where consent is required, optional cookies such as analytics, functional or advertising technologies won't be activated unless you've made the relevant choice.

Our cookie preference centre allows you to manage optional cookies by category.

This means you don't have to accept every type of cookie in order to use Lovall.

You can change your mind at any time.

Withdrawing your consent won't affect the lawfulness of any processing that took place before you changed your preferences.

8. HOW TO CHANGE YOUR COOKIE PREFERENCES

OneTrust preference centre. You can review or change your cookie choices at any time using the Cookie Preferences link available on our website.

This will reopen our OneTrust cookie preference centre, where you can review the categories of cookies available and update your choices.

When you withdraw consent, we'll stop using the relevant optional technologies going forward in accordance with your updated preferences.

Some cookies already stored on your device may remain until they expire or are deleted.

You can also control and delete cookies through your browser settings.

Most browsers allow you to:

• view stored cookies;
• delete cookies;
• block some or all cookies;
• block third-party cookies; and
• change how websites can store information on your device.

The exact controls depend on the browser and device you use.

If you block all cookies through your browser, including strictly necessary cookies, parts of Lovall may stop working correctly.

For example, you may experience problems with your basket, account, checkout or other website functionality.

9. COOKIES & PERSONAL INFORMATION

 Cookies and similar technologies may collect information such as:

• IP address;
• device identifiers;
• browser information;
• operating system;
• website activity;
• products viewed;
• searches;
• interactions;
• advertising identifiers; and
• information about how you arrived at Lovall.

 In some circumstances, information collected through cookies may be linked with other information we hold about you, such as your customer or transaction information.

Where we do this, we handle that information in accordance with applicable data protection law and our Privacy Policy.

Our Privacy Policy explains how we collect, use, share and protect personal information and explains your data protection rights.

10. COOKIES USED FOR ADVERTISING

Lovall uses online advertising to reach existing and prospective customers.

With your consent where required, advertising technologies may help us understand whether you've interacted with our website or advertising.

These technologies may be provided by platforms including Google, Meta, TikTok and Pinterest.

Depending on your choices, these technologies may process information about:

• products you've viewed;
• pages you've visited;
• actions taken on our website;
• purchases or conversions;
• advertising you've interacted with;
• your device or browser; and
• advertising identifiers.

This information may help us show Lovall advertising to you on other websites, apps and social media platforms, or help us reach audiences who may be interested in Lovall.

You can reject or withdraw consent for advertising cookies through our cookie preference centre.

Rejecting advertising cookies won't stop you from seeing advertising generally, but the advertising you see may be less relevant to you and our ability to measure its effectiveness may be reduced.

11. CHANGES TO THE COOKIES WE USE

The technologies used to operate Lovall may change as we improve our website, introduce new features or change service providers.

For this reason, the exact cookies active on our website may change from time to time.

Our OneTrust cookie preference centre is designed to provide current information about the cookies and technologies identified on our website, including their categories and purposes.

Where we're required to obtain consent for a new or materially different use of cookies or similar technologies, we'll ask for your consent before using them for that purpose.

12. CHANGES TO THIS COOKIE POLICY

We may update this Cookie Policy from time to time to reflect:

• changes to the cookies and technologies we use;
• changes to our website;
• changes to our technology providers;
• changes in law or regulatory guidance; or
• improvements to make this policy clearer.

 The latest version will always be available on our website.

 

13. CONTACT US

If you have a question about our use of cookies, this Cookie Policy or how Lovall uses your personal information, please contact us through our Help Centre:

Lovall Help Centre: support.lovall.com/en-GB

Data controller: HB Trading Ltd trading as Lovall
Company number: 09615070
ICO registration number: 00014388087
Registered office: Cannock, Staffordshire, WS11 7FJ

For more information about how we use personal information, please read our Privacy Policy.