Introducing Lovall - previously known as Love Leggings – we’re taking the next steps in everyday fashion with leggings, loungewear, and staple sets.

We began our journey as The Home of Leggings, but since then, new heights have been reached and new horizons set. We’ve evolved to bring you even more.

We are now proud to be The Home of Leggings, Denim and Timeless Basics.

Our vision remains the same: to be the most accessible and desirable brand for real women with real bodies in real life. Offering the same premium quality, same reliability and the same product that you've all come to love. We are your go-to capsule.

We work with a network of incredible ethical manufacturers to provide products designed to last. Lovall is NOT a fast fashion brand; we create long-lasting clothes with premium, quality fabrics and timeless designs.

Through research, testing, and sampling, our in-house product development team have reinvented and reshaped the expectations of women's clothing. We create women’s staples that deliver coverage and comfort, whilst never compromising on style.

REAL WOMEN, REAL BODIES, REAL LIFE.

We are a brand who support and celebrate ALL women. With real women behind the brand, we know what real women want and need so they can feel their best, always. We design clothes that bring confidence.

Lovall strives to build a community of women who are forever reminded that they are beautiful, strong, and unique. No exceptions. Being you is enough.

We're aware of the environmental impact of making products. That's why we're committed to finding new ways to reduce our impact and promote sustainability.

Change is in progress, as we strive to find new ways to reduce our impact on the environment. Your parcels will now come in 100% compostable packaging, and all wash instructions encourage a 30-degree temperature wash and air drying. We are a slow-fashion brand, designing versatile clothes that last. Plus, we prioritise sea shipments for all our orders, avoiding the impact of damaging air miles.

Things won’t stop here. We've got so many other ideas on how to become even more green, so keep your eyes peeled and suggestions coming.