OUR STORY...

It's official, our brand name has evolved from Love Leggings to LOVALL.

As a brand we began our journey as Love Leggings, launching in 2019 with the goal of becoming The Home of Leggings. Since then we have expanded our product range beyond leggings and more recently evolved our brand name to LOVALL, becoming The Home of Leggings, Denim and Timeless Basics.

Our vision remains the same; to be the most accessible and desirable brand for real women, with real bodies, in real life, offering the same premium quality, same reliability and the same product that you've all come to love.

We work with a network of ethical manufacturers to provide products designed to last, with premium quality fabrics and timeless designs.

Through research and development our in house product development and design team have reinvented and reshaped the expectations of women's clothing.

Combining the softest, non-see through fabrics with shape-retaining stretch technology and expert design, to create leg wear that delivers coverage and comfort, without compromising on style.

With over 25 different shades and our expansive sizing, LOVALL is a solutions oriented brand creating the next generation of Leggings, Denim and Timeless Basics.

REAL WOMEN, REAL BODIES, REAL LIFE.

We celebrate ALL women; to lift them up and bring them confidence in who they are with our products.

We strive to remind our community that they are beautiful, strong and unique - everything that makes them unique is something to be embraced..

We're aware of the environmental impact of making products. That's why, here at LOVALL, we're committed to finding new ways to reduce our impact and promote sustainability.

We're already making the change to 100% compostable packaging and encouraging all of our LOVALL family to wash at 30 degrees and air dry.

We've got so many other ideas on how to become even more green.