From design to launch, we’ve brought to life our best-ever collection. How do we know it’s the best? Well, we’ve combined the most favoured features from all our bestsellers into one sculpting set, made for everyday. It’s constructed of the details that matter most to our customers, all blended to bring you the Ultimate Everyday Collection. And here’s how it happened…
The Inspiration
For any collection, first things first… research. We knew we wanted to bring out the best of the best, which meant figuring out what features were really valued most by you guys. So, we decided to take some inspiration from our existing bestsellers.
Our number one product, since forever, has always been the Cotton Everyday Collection. This range is one of our original collections and has proven time and time again to be the most popular product at Lovall. They are soft, long-lasting and absolutely non-see-through. Essentially, they are the perfect leggings to throw on any and every day.
So, that’s softness, durability and non-see-through straight onto the list! But there are other ranges that have their benefits too, and they’ve not gone unnoticed.
The launch of 24/7 Revitalise last year proved to be VERY popular. Not only for its versatility, buttery feel, and added stretch qualities, but for the lack of a front centre seam. Whilst we’re not in the business of camel-toe leggings, this particular range absolutely guarantees no unwanted camels! So, just like Revitalise, we wanted no front seams for the newest collection.
Finally, our bestselling activewear ranges get so much attention for their durability, with no bobbling occurring even after long periods. The quality retention is unmatched, and that is never something to be overlooked. Which is why we brought it into the mix, replicating the technologies that elevate the durability in the material composition we went for.
Doing the Design
From our research and our expert knowledge in the women’s clothing industry, our internal team of designers pulled together so many concepts. From here, we sent for samples, tweaked designs and landed on a final concept.
This concept consisted of leggings, flares, and t-shirts. Not only considering one style, but producing a whole range of them to ensure we can give you the options you need when purchasing. The design process also takes into account our audience. Which is women…. ALL women. So that meant designing alternative leg lengths, size options, and, of course, maternity collections too.
Our designers settled on the best quality leggings possible, with matching flares and T-shirts, all crafted with luxury in mind. That means thick, long-lasting material that hugs your natural figure. Creating a sculpt co-ord that can be mixed and matched from the leggings to the flares, with the gorgeous fitted t-shirt to pair with.
Tried & Tested
Our final step in the story of Ultimate Everyday was, of course, to try and test the result of all our hard work. Which meant trying it for ourselves, getting the Lovall team’s seal of approval, but beyond that we want to get feedback from women outside of the company. We test on real women of all body types. From petite to tall and extra small to curve, we wanted a broad pool of opinions to ensure this collection really was the best we could create.
We used this valuable insight from real women to adjust, amend, and re-produce the Ultimate collection. After all, we wanted it to be ULTIMATE. So, after more trials, we kept on going until we landed on the universally loved final product. Reaching true perfection that works for every woman and every body! Now bringing you the very best women’s legging set that makes an unbeatable women’s everyday outfit!
Now, all that’s left to do is get it in your wardrobe!
