Hello 2024: New Year at LOVALL

Hello 2024: New Year at LOVALL


It’s officially 2024. And we’re looking to the future!

A new year and a new chapter for LOVALL means we’re growing with the fashion trends 2024. Whilst continuing to bring the best of our current products to all women, we’ve got big plans for the year ahead. Including to bring you even more amazing clothes for women and branching out to even more places.

LOVALL is a fashion brand company that puts women first. In style, comfort, practicality, and versatility – we’ve got all the basics to create your wardrobe for 2024.

Our 2024 mission

As ever, our mission this year will be to empower women worldwide. Our goals are to stay inclusive, stay representative, and be a brand that delivers what women want. We are here for ALL women.

Sizing at LOVALL ranges from 6 -28, and includes lengths Petite, Regular, Tall, and (in some cases) Extra Tall. With this range, we aim not to exclude any women with our sizes.

Curve model wears the Chocolate Brown Everyday Leggings and stands next to a log burning fire and logs.

This mission is one that we’ve stood true to since the start of LOVALL in 2019. We believe every beautiful body deserves clothes that make them look and feel amazing. Being comfortable in your own skin is a must. That’s why we create clothes for women that work to elevate assets and look incredible on real bodies.

Fashion trends 2024

From such a successful 2023, we’ve learnt and grown from what our customers have told us. Which means, we’ll be working with the bestselling items to bring out more variations, more adaptations, and more of what you want.

2024 is all about being cosy and comfortable, whilst looking good. At LOVALL, we’re the home of Leggings, Denim and Timeless Basics. And that’s not about to change… but it is going to grow. We’ve got the staple clothing you need, and more where that came from in the year ahead.

Model wears the Espresso Brown Ribbed Leggings with a cosy Brown Jumper. She sits on the floor and hugs her knees.

We’ve got more loungewear on the horizon and winter clothes for women. Getting you through these cold months. Plus, more summer clothes for women coming up for the Spring and Summer seasons.

Amongst all that, we have brand-new products that have never been done before at LOVALL. And we know you’re going to love them! That’s because we’re working with the trends and forever learning from what our LOVALL family loves, to bring you the best branded fashion for women.

We can’t reveal all just yet, but there is loads to come in the year of 2024. Including, our biggest new launch yet, that is coming to you in just a couple of weeks. Get ready to be empowered!

Collaborations in 2024

LOVALL is always looking to work with real women, who we feel represent our brand. That’s why we’ve partnered up with a BIG name, who gets what we’re all about.

Dani Dyer wears the Empower Gym Collection in Black and is surrounded by three other models who wear the other colours of Empower. They are in a spacious white gymnasium.

This month, all will be revealed, as we collaborated with the incredible Dani Dyer. After wearing and loving LOVALL for a number of years, including throughout her pregnancy, Dani shared her love for our brand and wanted to get involved. Of course, we were delighted! Dani stands for everything LOVALL. Including her natural, genuine nature, her motherhood, her real-life experiences, and her style.

That’s why we’re bringing you the best gym wear range for women, in collaboration with THE Dani Dyer. Our Empower Collection is coming out THIS month, and with the help of Dani we’ve designed it to be the best on the market. It’s made for high-intensity sports, and is crafted to look incredible on all women.

On trend with 2024 fashion, Empower is our body-sculpting, compression fabric, exercise set. And it’s set to be our biggest launch yet! With the option to get a complete look, and mix and match your sets, the options are endless. And it’s all about feeling and looking amazing.

Reaching new heights in 2024

We have got big plans for 2024, including our goal to reach new heights. There is a lot going on behind the scenes at LOVALL, that will help us to reach more women worldwide. Our aim is to be there for all women, so woman all over the world have the opportunity to wear LOVALL and feel amazing.

The back of a woman wearing the Empower set in Black. She is in the middle of a yoga class, stretching.

LOVALL is a UK brand. But we are not limited to UK purchases only. Currently, we ship worldwide, however, there are restrictions from country-to-country and boarder costs do apply in certain areas. This is due to different countries having different regulations on post from aboard. But we’re working hard to make LOVALL more accessible in new places.

There is loads more to come with this in 2024, but we can’t reveal all just yet! Keep your eyes peeled for exciting news to come throughout the year.

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