Two Model wearing the Everyday High Waisted Legging In colours Infinity Blue Marl and Oatmeal Beige. They are standing indoors, next to a white window and one model is leaning against a white wall.

Love Leggings to LOVALL: Evolving to Bring You More


Some of you may know us as Love Leggings. Don’t worry, we haven’t strayed away from what Love Leggings is all about. We’ve just become something bigger and better to bring you all the wardrobe staples you need.

Introducing LOVALL.

Receive the same amazing quality, efficient service, and all your go-to favourites… but elevated to new heights. Our vision remains the same; to be the most accessible and desirable brand for real women, with real bodies, in real life. We’re LOVALL for all women!

The Home of Leggings, Denim & Timeless Basics.

Where we began

Our brand was founded in 2019 when two childhood friends began to spot the missing piece in women’s fashion. On a mission to create an inclusive brand, the pair set out to solve the problem of high-quality, accessible leggings for all women. Being a wardrobe staple, leggings were loved by women but did not receive the same love back from brands. That’s when Love Leggings was born.

LOVALL models of all different sizes, and a pregnant model, pose together in the Everyday High Waisted Leggings and various LOVALL Black Tops.

Now LOVALL, we pride ourselves on offering the best quality leggings with a non-see-through guarantee that is inclusive to ALL women; from size 6-28 with petite and tall leg lengths. Since 2019, we’ve delved deeper into what women need from fashion and are bringing more and more to your wardrobes.  

Why the change?

Don’t get us wrong, we loved being known as Love Leggings. It will always be a part of our brand. But, at the same time, we became more than leggings.

Three models inside, next to a large window, posing in LOVALL Jeans.

Over the years, we’ve listened to what you want from us. Introducing a huge range of denim wear. From skinny jeans to straight jeans, plus size wide-leg jeans to petite straight-leg jeans... you name it. We are so proud of this product line, as it gives women the everyday look they need, in comfort they can enjoy.

Beyond denim, we’ve introduced timeless basics that all women need in their wardrobes. You can’t create an amazing fit without the basics. With cute tanks, oversized tees, hoodies and sweatshirts, there is so much opportunity to create looks that are never going out of style. Not to mention a whole range of pyjamas and loungewear to keep things cosy on the daily.

We’re here to bring you desirable and accessible fashion, through relating to real women. It’s the women who wear LOVALL, who are bringing it to the next level. Helping us to grow and keep bringing you the best, everyday, versatile clothing staples.

So, despite loving leggings, we now love denim and more too!

Your go-to for Leggings

The change of name might feel like a change in direction – but trust us, our leggings will keep on coming. We have exciting launches ahead of us and are bringing you the best of the best when it comes to all things leggings.

Zoomed in photo of just a models legs wearing LOVALL Leggings.

All women are different. We come with curves. We come with height. We come with style. We, women, need leggings that can do it all. And LOVALL remains the answer.

With the best maternity leggings, plus size leggings, petite leggings, long length leggings, cropped leggings, black leggings… we could go on. Our beloved status as 'the home of leggings' is going nowhere.

Our leggings offer comfort, durability, a non-see-through guarantee, and bags of style. At LOVALL we deliver the best, for women who deserve the best.

We’ve just also become the best in a few other areas too!


Love Leggings UK to LOVALL UK. We're the same company, operating in UK with a heavy focus on inclusivity and staying a slow fashion brand – there really isn’t much more to it. We stick to our routes but just keep getting better. With our branded leggings sticking as our number one (of course), and with even more products that we know you love, we’ve simply evolved our name.

Welcome to the LOVALL family.

Shop the edit

Sonny - Height: 5'9.5 | Wearing Size 12 Tall

Everyday High Waisted Leggings - Black

Everyday High Waisted Leggings - Black

Maternity Straight Jeans - Mid Blue

Maternity Straight Jeans - Mid Blue

Maternity Straight Jeans - Mid Blue


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