LOVALL’s 2023 Round Up

LOVALL’s 2023 Round Up


2023 is over and out, and we're celebrating everything about the year here at LOVALL. With another amazing year in women’s fashion, there is so much to look back on. So, let’s reminisce!

In 2023, we grew. But not just in our name. We decided that whilst we strive to be the best leggings brand, we offer so much more than leggings for women. This year we became a brand for all women for all the essential wardrobe staples. Our collections from the start of 2023, right to the end, have included new varieties of leggings, denim, loungewear, sportswear and more. So, from Love Leggings, we became LOVALL.

Beyond more and more quality products, we’ve seen so many other successes this year. It’s safe to say 2023 was a great one.

We Redefined Denim

Our Denim collection got better. We launched the Redefined Denim range. Improving the existing fan favourites in our collection of Jeans and bringing out new products too.

Woman sits on chair wearing LOVALL Mid Blue Lift & Shape Jeans

We saw the love for Denim grow and grow, and it now features some of our bestsellers. Including in the maternity range.

Our Maternity Jeans have become a popular choice for mums-to-be. Putting fashion first, along with comfort, we’ve created a range that women can enjoy wearing on their maternity. Style should not go out the window whilst you’re pregnant, so we brought out denim that looks good and feels good. So, you and bump can enjoy feeling flattered. That’s why LOVALL clothing does it right.

We visited Cyprus

Summer called for some sun. That’s why we took our incredible new linen collection away with us, to create our biggest and best shoot yet. We got the opportunity to show off the best of our summer collections in all their glory.

Cyprus setting, woman wears the Linen Black Trousers whilst leaning against a wall in the sunny Cyprus sun.

From our new lightweight Linen to our Cropped Leggings range, we showed how dressing for the hot weather should be done.

We Brought Back Bestsellers

Winter 2022 saw our Winter Collections go off the hook. So, we listened to what the women want and brought back the favourites for our winter 2023 fashion collection. We welcomed back the new and improved Everyday Winter Leggings and the Extreme Fleece-Lined Leggings. Last year they completely sold-out, and we saw the same love for them reoccur this year.

Three women walk outdoors in the Everyday Winter Leggings.

In new colours, we offered a huge 10 choices of the Everyday Winter Leggings. Our staple two colours for the Fleece Lined Leggings proved just as popular this year as they did last. They continue to be snapped up, so get in there quick before the season is over and whilst stock lasts.

We did Black Friday

Our biggest sale of the year landed for Black Friday. We don’t do Black Friday by halves, so we brought you three weeks of incredible sales, where our products were up to 50% off. It was our best season yet, and it’s safe to say everyone was loving it. We had sell-out stock and new fan favourites come to the forefront.

Woman sits on the floor, holding a phone and is surrounded by Black Friday posters.

It was our biggest sale of the year but won’t be our last. As we set out to bring you even more deals for the end of this year and into the next. We understand how Christmas expenses can hit hard, so we want to make your life a little easier here at LOVALL by bringing you a sale that will ease the spending.

We Stayed Inclusive

Our goal as a brand, has always been to be for ALL women. It’s part of why we changed our name, to show that we’re here for all. That’s why we’ve kept to our promise of bringing you a variety of sizes and fits in every product. Including a Maternity Collection that brings women the best of our everyday staples, in a supportive maternity alternative.

A curve Model sits on a chair, whilst a petite model stands. Both wearing the Straight Jeans by LOVALL.

Sizes at LOVALL range from 6 – 28, and we bring options in lengths too. You can choose from Petite, Regular, Tall and in some cases Extra Tall, to ensure the right fit for you. That means you can cater the clothes perfectly to you. Whether that be for a pair of size 26 petite Leggings, or a size 8 tall pair of Jeans. Choose what’s best for you and your body. We understand that every beautiful body is different.

We Collaborated

Working with friends is always fun, that’s why we made the most of it this year. Collaborating with so many incredible women, including out Seamless Set inspiration, Olivia Bowen. Olivia has been friends of LOVALL for a while now, and she’s a great representation for what real women want. That’s why she loves LOVALL clothing.

Olivia Bowen poses in the Sage Green Seamless Set.

Our girls have been shouting about all the products they love. From Emily Shak to Jessica Millichamp to Isabella Mayer, and so many more incredible women. We’re hearing everything they love about the LOVALL brand and all our ranges. Plus, with SO much hard work taken place this year ahead of 2024… we’ve got even more amazing collaborations to come. Including a new range brought to you by the one and only Dani Dyer. Keep your eyes peeled.

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